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Who can reply to Google reviews for my business?
By PresenceOK · Updated October 26, 2026
Only an Owner or a Manager of your Google Business Profile can reply to its reviews. If you want someone else to handle replies, an employee or a service like PresenceOK, add them as a Manager. Don't share your password.
How to add a manager
Per Google's help page (Manage your Business Profile owners & managers):
- Go to your Business Profile.
- Select More, then Business Profile settings, then People and access.
- Select Add and enter the person's email address.
- Under Access, choose Manager, then select Invite.
Each person needs their own Google account. You can remove a manager the same way anytime. Replies they already posted stay up after you remove them.
What a manager can and can't do
Google gives managers most of the same access as owners. They can reply to reviews and edit profile info, but they can't add or remove users or delete the profile. That's why you should only add people you trust, and why a good service tells you exactly what it will and won't touch. PresenceOK only replies to reviews.
Your options
| Option | Good when | Watch out for |
|---|---|---|
| You reply yourself | You have 10 minutes a week and remember to do it | Backlogs build fast in busy months |
| Front desk or a manager | Someone is at a desk and writes well | It's the first task dropped when you're slammed |
| AI reply software | You'll set it up and check it | Generic replies; you still manage the tool |
| Done-for-you service | You want it handled and just approve | Make sure they use Manager access and never ask for your password |
FAQ
Can a third party reply to my Google reviews without being a manager?
No. Replies to Google reviews can only be posted by an owner or manager of the Business Profile.
Is it safe to add a manager to my Google Business Profile?
It's the method Google provides for sharing access without sharing a password. Managers can edit profile info, so only add people or services you trust, and remove them when you stop working together.
Can I remove a manager later?
Yes. Owners can remove managers anytime under People and access. Replies they already posted stay on the profile.
Does PresenceOK need owner access?
No. We only ask for Manager access, and we only use it to post replies you've approved.
PresenceOK drafts a reply to every new Google review for independent local businesses, by email, and posts it once you OK it. $39/month founding rate, first 30 days free. Start here or email hello@presenceok.com.