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How much does a Google review reply service cost?
By PresenceOK · Updated October 26, 2026
Expect to pay about $9 a month for self-serve AI reply software, $75 to $125 a month for review software suites, and $40 to $125 a month for a done-for-you service where a person handles your replies. The difference is mostly how much of the work you still do yourself.
Prices we checked (October 2026)
| Type | Example | Listed price | What you still do |
|---|---|---|---|
| Self-serve AI software | ReplyForMe | $9/month or $89/year per location, 7-day trial | Connect your profile, set rules, check approvals |
| Review software suite | NiceJob | $75/month Starter; AI review replies are in the $125/month Pro plan | Set up and run the software |
| Done-for-you (human) | Just Rite Marketing Review Responder | $40/month for up to 10 replies, $75 for 25, $125 for 50 | Little to nothing |
| Done-for-you, by email | PresenceOK (us) | $39/month founding rate for the first 25 businesses, first 30 days free | Reply OK to a draft email |
| Do it yourself | Google Business Profile | Free | Everything, every week |
Prices are what each company listed on its own site when we checked on October 21, 2026. They can change, so check before you buy.
Which one makes sense for a small business?
If you or someone at the counter will reliably log in and handle it, free or a $9 tool is hard to beat. If replies keep slipping because everyone is busy with customers, a done-for-you service is what you're really paying for: someone else noticing new reviews and writing the reply.
What to watch out for
- Promises of higher rankings or more stars. Nobody controls Google's ranking.
- Anyone offering to write or buy reviews. That breaks Google's policy and the FTC's rule on fake reviews.
- Long contracts and setup fees for something this simple.
- Services that want your Google password. Adding a manager, or connecting through Google's official login, is the safe way.
FAQ
Is there a free way to reply to Google reviews?
Yes. You can reply yourself for free from your Google Business Profile on Google Search or Maps. The cost is your time.
Do review reply services need my Google password?
They shouldn't. The safe ways are adding them as a Manager under People and access, or connecting through Google's official login screen.
What does PresenceOK cost?
$39 a month for the first 25 founding businesses, locked in while you stay. The first 30 days are free, no card to start, and there's no contract.
Are AI-written review replies OK to use?
Yes, as long as they're accurate and specific to the review. Generic replies put customers off, so each one should mention what the customer actually said.
PresenceOK drafts a reply to every new Google review for independent local businesses, by email, and posts it once you OK it. $39/month founding rate, first 30 days free. Start here or email hello@presenceok.com.